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  • 27/07/2011

    Lotto Lifestyle at MICAM

    Lotto will exhibit the new Lifestyle Spring/Summer collection 2012 at Micam Shoevent in Milan from 18th to 21st September 2011.

    The product, which is having great success, will be shown in a stand entirely dedicated to this new lifestyle collection. The Lotto booth is located in hall 6 (D38/E37), one of the most important pavilions of the whole fair.

    Nearly 40.000 visitors, half of which coming from abroad, attended the last edition of Micam. More than 600 journalists together with national and international media are accredited to the fair.

    Thanks to the presence at Micam, Lotto aims to strengthen its policy of penetration in the national leisure shoes market and to support the penetration in the international markets.

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