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  • 19/05/2011

    AVRIL LAVIGNE AND LOTTO TOGETHER: A NEW "AVRIL X LOTTO COLLECTION" IS BORN

    Thanks to an extraordinary two-year agreement, Avril Lavigne – one of the worldwide most renowned artists in the pop-rock panorama – will be more than a simple testimonial as she will sign a “Avril X Lotto Collection” of apparel, shoes and accessories for men and women which will be marketed exclusively in Mainland China. In addition, Avril Lavigne will participate in special events in China, such as concerts and autograph sessions, wearing Lotto products.

    A unique project which links the pop rock style of the Canadian singer to the Italian Sport Design, of which Lotto is the worldwide symbol. A collaboration that celebrates the union of two souls, rock and fashion, for a new edgy rock style perfect for the spirit of the Far East markets, which are dynamic and in constant evolution.

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